Improving Binance’s Image Capture Solution and Boosting User Conversions

Introduction: Binance’s onboarding and image capture hurdles

Binance, a leading global blockchain platform with over 150 million users and a valuation exceeding USD 60 billion, faced significant user drop-off and low conversion rates due to poor image quality in the customer onboarding process.

Context: Why image quality matters in identity verification

High-quality images are crucial for successful user onboarding. Accurate text extraction, document classification, and verification of document authenticity in a remote context depend on clear and consistent image quality.

Challenge: To improve image capture functionality, meet strict SDK size limitations, and reduce friction in customer onboarding

Binance needed a solution that offered all the image capture features for frictionless customer verification while staying within a strict SDK size limit.

Problem: Poor image quality leading to low pass rates

Before partnering with Microblink, Binance’s image capture solution failed to produce the consistent, clear, high-quality images required for identity verification. As a result, a high percentage of legitimate customers failed verification and were then prompted to complete the same process with the same solution, ending in the same outcome – rejection.

User frustration grew, conversion rates plummeted, and customer drop-off became a significant issue for Binance.  

Solution: Microblink + BlinkID

Binance partnered with Microblink to implement BlinkID as the new capture solution for onboarding. BlinkID improved the quality of scans to streamline signups and completions while staying well below the required SDK size limit. It enabled Binance to set the necessary image quality parameters for smooth and effective identity verification, increased image capture quality by detecting blur, reflections, and finger occlusions, and offered real-time user guidance to help customers complete the process effectively.

Key Outcomes: Improved image capture, user experience, and customer conversion rate

After integrating BlinkID, Binance experienced a 40% increase in user conversions. The high-quality image capture, small SDK size, simple UI, and robust support made the signup process smoother and more effective.